Users were overwhelmed by the activity feed loading all activities in the country on page load.

Insights (Survey + Interviews)

• Users immediately started scrolling through the entire activity list
• Most never noticed the filter button placed in the middle of the screen
• The filter felt messy and hard to use
• Users wanted price and “free activity” information visible upfront
  
  

• Redefined the landing experience to show a limited, location-based selection
• Moved and redesigned filters to be visually clear and easy to discover
• Simplified filtering into fewer, more intuitive categories
• Added clear price tags and free-activity indicators directly on activity cards

The existing site had too many hierarchical levels and buried pages.

• Confusing navigation with unnecessary sub-pages
• Important information hidden multiple clicks deep
• Users struggled to understand how the site was structured

• Rebuilt the information architecture to reduce depth and redundant pages
• Consolidated related content into clearer sections
• Designed a simple, predictable navigation structure focused on “Find Activity”
• Ensured all essential information is accessible within one or two interactions

•  The visual design felt uninspiring and had accessibility issues.

• Users immediately started scrolling through the entire activity list
• Most never noticed the filter button placed in the middle of the screen
• The filter felt messy and hard to use’
• Users wanted price and “free activity” information visible upfront

• Introduced a more vibrant, youth-friendly visual language
• Increased contrast and improved typography for readability
• Updated card layouts, spacing, and iconography for a cleaner, more inviting look
• Optimized color use for WCAG accessibility without losing personality